Spending several hours eating free chocolate, especially near Valentine’s Day, is one way Sedalians could meet downtown merchants, and also shop for a special gift, Saturday during the annual Chocolate Crawl.
The annual event is hosted by Sedalia Downtown Development Inc. and was coordinated this year by Jessica Buesing, owner of The Scarlett Lens, 314 S. Ohio Ave.
SDDi Administrator Meg Liston said 24 downtown merchants participated in the event from 10 a.m. to 2 p.m. Saturday. Many of the merchants also contributed items to six gift baskets which were given away at 2 p.m.
By 11 a.m. 150 people had already checked in and received their gift basket entry cards at Scarlett Lens. Liston noted that she was originally expecting around 200 people for the day, but the number would probably be higher because of the sunshine and spring-like weather.
“It’s good, it’s good, we’ve had a great turnout,” she noted. “The weather’s perfect.”
She added that all the merchants make or provide free chocolate treats for customers each year. For a chance to receive a free gift basket, visitors to the event picked up entry cards and had them initialed by at least 15 businesses. Once they had 15 signatures on the card they brought it back to The Scarlett Lens and where it was placed into a drawing for one of the six baskets.
“If they can get all 24 (businesses) in four hours, then they get a bonus entry,” Liston said.
Each merchant donated at least one gift for the baskets worth $15 to $20.
“Some donated more than that,” Liston added.
She said there were several new businesses participating in the event this year: Craft Beer Cellar, Nostalgia Vintage Apparel, The Scarlett Lens, Ozark Coffee Company, Long Lasting Impressions and Something for Everyone, a thrift store.
New participant Carolyn Miller, owner of Nostalgia Vintage Apparel, at 515 S. Ohio Ave., said she was seeing “good traffic” at her shop.
“Nobody was here right at 10 o’clock, because not everybody would eat chocolate at 10 in the morning I guess,” she said laughing. “I would. I would have have chocolate for breakfast without any problem.”
She added that this was the seventh month for her business to be open and she was getting “a nice response.” She was also letting people know she was a new business in an old location.
“It’s a good way to get local people in here,” Miller said. “We already had one gentleman in this morning who thought it was still a furniture store. I said ‘you know what that closed in 2009.’ He had this shocked expression.”
Newcomer Justin Koehn, owner of Ozark Coffee Company located inside Swords Family Pharmacy, at 300 S. Ohio Ave., was enjoying meeting the public Saturday.
“It’s going real good,” he said. “I’ve got some iced coffee samples, hot (coffee) samples, a medium and a dark roast, and I’ve got some fresh-baked cookies. It’s helped to get my name out a little bit more, so it’s been very neat.”
Chelsea Kehde, owner of Chelsea’s Antiques, 721 S. Ohio Ave., said she was pleased with the turnout.
“Most people started down at headquarters, because I know most of the sheets (entry forms) we are getting, they have been lots of places,” she noted.
She said she contributed a red vase, filled with stems holding vintage Valentine’s Day cards, for one of the the gift baskets. Kehde also made chocolate raspberry brownie bites for visitors and offered petit fours, small cupcakes, cookies and chocolate-covered strawberries.
“Those brownie bites are really good, that’s my Marlene Sorosky recipe,” she added.
By 11:50 a.m. so many people had visited business participant The Mason Jar, located at 217 S. Ohio Ave., that they had run out of their handmade chocolate treats. The waitstaff said originally they had decorative brownies covered in chocolate ganache and edible gold flakes, plus brownies with a thin layer of white chocolate and gold and an assortment of peanut butter cookies. The shelves were empty before noon.
Liston said the weekend would also be busy for downtown merchants The Scarlett Lens and Kay’s Bridal & Tuxedo. The Scarlett Lens planned to have a free Valentine’s Day children’s craft event from 10 a.m. to 4 p.m. Sunday and Kay’s was hosting a Prom Party and runway fashion show beginning at noon Sunday.
Chelsea’s Antiques offers free chocolate treats to customers Saturday during the Sedalia Downtown Development Inc. annual Chocolate Crawl. Owner Chelsea Kehde provided petit fours, chocolate brownie raspberry bites, cupcakes, cookies and chocolate-covered strawberries.
Anissa Douglas, right, of Smithton, along with her son Chase Douglas, 11, gets her SDDi Chocolate Crawl gift basket entry card signed by merchant Chelsea Kehde on Saturday. SDDi Administrator Meg Liston said those who visited at least 15 participating merchants and had their card signed were eligible for a drawing for one of six Valentine’s Day gift baskets.
A tray of goodies at Kay’s Bridal & Tuxedo awaits visitors of the annual SDDi Chocolate Crawl Saturday. The annual event coincides with Valentine’s Day each year.
Nostalgia Vintage Apparel was busy with customers perusing the store’s wares Saturday during the SDDi Chocolate Crawl. This was the first year for the business to participate in the event, owner Carolyn Miller said.
Justin Koehn, owner of Ozark Coffee Company, inside Swords Family Pharmacy, said he was giving customers homemade peanut butter kiss cookies plus iced and hot coffee samples Saturday during the SDDi Chocolate Crawl.
SDDi Chocolate Crawl brings shoppers